Thursday, May 17, 2007

PR photography

PR shoots are fun. The challenge often is getting a newsworthy story out of something which doesn't initially appear to be that exciting.

On Monday afternoon I did this shoot at an old house which has just been thoroughly renovated, with careful attention to energy and water saving features.

Solar panels Builder & Plumber
Builder & Plumber Pool

To add to the fun, construction was not finished, so we had to work around that.

Fortunately we had perfect weather (again), so that was one less thing to worry about.

Technorati tags:

Friday, May 11, 2007

Welcome back; and building facade number 943

Oh - hello again!

You know... I've been meaning to 'revive' this blog from it's dormant state for a long time now (like, 5 months), and I've been agonizing for the last little while about how I'm gonna start it up again and get you up to date with all the interesting shoots I've been doing.

But* you know what? Today I decided I was done with agonizing, and I would just continue blogging as if I had never stopped.

So today I'm going to tell you about the shoot I did this afternoon - and if I have some quiet patches coming up, then I can use them to tell you about some of the other shoots I've done going back a few months. So there.

Anyway, welcome back... I hope you find something here of use, whether you're a commercial user of photography; professional or student photographer; or just arrived here by accident :-)

*I'll start my sentences with conjunctions if I feel like it - it's 'conversational'.


Building facade number 943

Sensient Technologies Australia

Well, I'm not sure if I've shot that many.... maybe it's less, maybe it's more! (who's counting, anyway?)

The client phoned me yesterday afternoon. They had received an unexpected request from their head office in the US for a high-quality image of the front of their building, to go in a book about the company history.

- And they needed it, like, yesterday.

Fortunately Melbourne's autumn weather was kind to us, and the site was fairly tidy. I shot a couple of dozen frames; set up my laptop in a spare office inside, and got to work on the shots. In the end I selected half a dozen, tidied up a few little things, and delivered them to the client on the spot.

That's a wrap!

Plain, overcast skies can create quite a challenge when there are no other options about when the shot can be obtained. I'm sure I'll have a story to tell you about that another time!

Technorati Tags: